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Exquisitely imperfect
Our potato chip facts
 
* UPCYCLED FOODS “USE INGREDIENTS THAT OTHERWISE WOULD NOT HAVE GONE TO HUMAN CONSUMPTION, ARE PROCURED AND PRODUCED USING VERIFIABLE SUPPLY CHAINS, AND HAVE A POSITIVE IMPACT ON THE ENVIRONMENT.”
– THE UPCYCLED FOODS DEFINITION TASK FORCE, SPRING 2020

IT’S NOT EASY BEING UGLY, BUT OUR LACKING IN THE LOOKS DEPARTMENT IS MORE THAN MADE UP FOR IN TASTE!

Uglies® Kettle Chips are crafted from Upcycled* potatoes with slight imperfections – potatoes that are the wrong size or shape, have varied colors or the wrong sugar content for some manufacturers. Some might be slightly blemished, and some may just be farmer surplus, too, but just to be clear, the potatoes we use are NOT diseased, rotting or unripe. They just need a little extra TLC!

Some chips in the bag may have cosmetic challenges, but they’re all delicious, and beauty is in the eye of the chip holder!

A little rough around the edges, Uglies are more than a great tastin’ snack – we support farmers, reduce food waste and help fight childhood hunger!

What Makes Uglies Better?

WE
SUPPORT
FARMERS

THE UGLY TRUTH:

26% OF U.S. PRODUCE GETS DISCARDED FOR COSMETIC REASONS.
AND, EACH YEAR, 6 BILLION POUNDS OF PRODUCE GOES UNHARVESTED OR UNSOLD FOR AESTHETIC REASONS.

Since 1945 the USDA Grades and Standards for Fruits and Vegetables has defined what is “perfect produce” to the fruit, vegetable and specialty crop growers and buyers. Although the standards are voluntary, produce that doesn’t meet these standards gets rejected. We’ve become accustomed to having our produce be perfectly shaped; we like our fruit and vegetables to be symmetrical, color-corrected and unblemished. But these expectations have driven up the costs of produce and contributed to the global problem of food waste.

HOW UGLIES HELP:

Uglies Kettle Chips are crafted in small batches using potatoes with slight imperfections that might otherwise be discarded and by making Uglies we’re helping farmers!

We
REDUCE
food waste

THE UGLY TRUTH:

14% OF ALL THE WORLD’S FOOD¹ AND AN ASTONISHING 35% OF ALL FOOD IN THE UNITED STATES² WENT UNSOLD OR UNEATEN IN 2019.
FOOD WASTE IS LANDFILLS’ LARGEST CONTRIBUTOR!

In the U.S. alone, that’s $408 billion worth of food–roughly 2% of the U.S. GDP²–with a greenhouse gas footprint equivalent to 4% of total U.S. GHG emissions². And where does this wasted food end up? Landfills, incineration, down the drain, or left in fields to rot. And wasted food equals wasted resources–food that is produced but not eaten consumes 14% of all freshwater and 18% of cropland². Controlling our food waste is the first step in creating a sustainable food system.

HOW UGLIES HELP:

When it comes to taste and flavor there’s nothing wrong with the potatoes used to make Uglies and by making our delicious kettle chips, we’re reducing waste!

¹ FAO. 2019. The State of Food and Agriculture 2019. Moving forward on food loss and waste reduction. Rome. Licence: CC BY-NC-SA 3.0 IGO.
² ReFED. 2021. Fighting Climate Change by Investing in Food Waste Reduction

WE
FIGHT
HUNGER

THE UGLY TRUTH:

20% OF THE WORLD’S CHILDREN UNDER THE AGE OF 5 ARE UNDERNOURISHED.
IF WE REDUCE OUR FOOD WASTE BY JUST 15%, WE COULD FEED 25 MILLION AMERICANS!

how UGLIES HELP:

10% of all profits of Uglies Kettle Chips are donated to Vivakids Logo, a Pennsylvania charitable organization dedicated to fighting hunger globally.

LEARN MORE AT VIVAKIDS.ORG/UGLIES

25
MILLION

Potatoes Saved Background

Pounds of potatoes saved since 2017.

IMPERFECT BY NATURE
DELICIOUS BY DESIGN!

IMPERFECT BY NATURE.
DELICIOUS BY DESIGN!

Our tasty kettle-cooked chips are handcrafted from potatoes with minor cosmetic imperfections. Impeccable in every other way, they just look a little different than a “perfect” potato.

What makes a potato “ugly?” Some potatoes are too large or too small, some are the wrong color, some are slightly blemished, and some are just farmer surplus. Those orphaned potatoes were destined for the landfill until UGLIES arrived! Since 2017, we’ve saved more than 30,000,000 pounds of potatoes and we think that’s kinda beautiful!

CHECK OUT OUR UGLY SOCIALS:

LATEST NEWS!

UGLIES® NO-BAKE SNOWFLAKE RECIPE!

WHAT YOU’LL NEED: 2 cups of crushed Uglies Sea Salt Kettle Chips (about 2 bags – snack on the extras!) 10 oz white baking chocolate - melted Colorful baking sprinkles LET’S DO THIS! Line a baking sheet with a silicone baking mat or waxed paper Melt white baking chocolate in a 3 Qt microwaveable bowl according to packaging instructions Measure 2 cups of slightly crushed Uglies Kettle Chips (don’t reduce to dust!) Combine Uglies [...]

@ YOUR

LOCAL

GROCERY

ASK ABOUT UGLIES® AT YOUR FAVORITE LOCAL GROCER’S!

What? Your local grocery doesn’t carry Uglies!? You need to go straight to the manager!… or enter a request on our Where to Buy feature below!

BUY

ONLINE

BUY
ONLINE

CAN’T FIND UGLIES AT YOUR LOCAL RETAILER OR GROCERY STORE?

Well, thanks to modern technological advancements (i.e. the Internet) you can procure your Uglies provisions online!

Available on Amazon.com

VISIT OUR

FACTORY


STORE

NEED AN EXCUSE FOR A ROAD TRIP?

Local or not, customers come from all over to visit our factory store in southeastern, rural Pennsylvania to stock up on their favorite snacks!

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